基于应物象形视角下的传统纹样标志设计初探——以盘肠纹样再设计为例

A Preliminary Study on the Design of Traditional Pattern Symbol Based on the Visual Angle of the Object——An example of redesign of Circle Bowel Patterns

南齐著名画家谢赫在《画品》中提出"应物象形"作为艺术评价的理论至今对艺术评判依旧影响深远。盘肠纹样作为起源于远古时期蒙古族的传统纹样被赋予辟邪祈福的寓意并流传至今。正如贝奈戴托·克罗齐(Benedetto Croce)所言——一切历史都是当代史。从本体论的角度而言,"当代"这一语境从认识论的视野中与"历史"(过去)相对,但其汇聚其中的精神内涵是直指当下的。本文意从盘肠纹这一远古纹样出发,进行艺术评价的同时探讨传统纹样如何在保持独立特征的基础上,融入现代标志设计并重获新生,进入当代文化体系。

The famous painter Xie He of the Southern Qi Dynasty（479 502 AD） put forward in his work Six Principles of Chinese Painting that the objects a painter painted should be similar in form or appearance. As a artistic evaluation theory, it still has profound influence on art evaluation today. The Circle Bowel Patterns originated in ancient Mongolian is a traditional pattern design.It was given implied meanings for protection against evil and for blessings and it spread up to now. As Benedetto Croce says, all history is contemporary history. From the ontological point of view, the context of ＂contemporary＂ contrasts to ＂history＂ from the perspective of epistemology, but its spiritual connotation points directly the present. This article is aimed at starting from the ancient history of Circle Bowel Patterns Design to discuss how to integrate traditional pattern design into modern logo design on the basis of maintaining their independent characteristics when evaluating the art, so that the traditional pattern design will be given new life to enter the contemporary cultural system.