集群背景下景德镇高新技术陶瓷企业的合作营销研究

Cooperative Marketing of Jingdezhen High Tech Ceramic Enterprises From the Perspective of Industrial Cluster

产业集群内的企业可以利用集群空间的有利环境开展合作营销。然而,景德镇高技术陶瓷产业集群由于起步晚,发展缓慢等原因,使集群内企业间的合作营销存在诸多问题,本文从分析该集群和企业的合作营销现状入手,剖析了集群企业合作营销的不足之处,并提出了针对性建议。

The enterprises in an industrial cluster can make use of the favorable environment of the cluster to develop cooperative marketing. However, because of its late start and slow development, Jingdezhen high-tech ceramic industrial cluster has many problems with cooperative marketing among its enterprises. This paper analyzes the current situation of cooperative marketing in an industrial cluster and among enterprises, points out the shortcomings of cooperative marketing among the enterprises of an industrial cluster, and puts forward some pertinent suggestions for overcoming them.