秦皇岛现代农业园区旅游功能开发研究

Research on the Tourism Development of Qinhuangdao Modern Agricultural Park

秦皇岛现代农业园区发展迅速,虽然现阶段存在着经营者开发旅游功能意识不强、园区内部旅游规划不统一、旅游功能定位模糊、旅游市场营销不足、旅游文化底蕴薄弱等问题,但其未来的开发前景非常可观,具有一般观光旅游不可比拟的优势。秦皇岛现代农业园区可以采取增强园区经营者开发旅游功能的意识、促进农业园区内部旅游规划统一、明确旅游功能定位、积极开拓旅游市场、深入挖掘地方文化底蕴解决这些问题。

Although the modern agriculture park in Qinhuangdao is witnessing rapid development,there is still room to improve,such as the poor awareness of developing tourism functions,the lack of unified tourism planning within the park,the indefinite orientation of tourism function,the insufficient marketing,and the weak tourism culture. Its exploitation is promising with strengths unparalleled by general sightseeing tours. Measures can be taken to solve these problems in Qinhuangdao modern agricultural park,such as enhancing the awareness of developing tourism,promoting the unified tourism planning,achieving clear orientation of tourism function,actively expanding tourism market and digging into local cultural resources.