基于网络文本的秦皇岛旅游形象感知研究

A Study on the Perception of Tourism Image based on the Web Text

以300篇秦皇岛游记为样本,利用RostCM6对文本进行分词、词频统计,得到高频特征词。通过分析可知:北戴河与山海关的认知度相对较高;来秦旅游者更偏向于游览自然景点,新媒体营销促成了新的旅游热点;除旅游景点外,游记多涉及旅游者的食、住、行,购物及娱乐设施涉及较少;旅游者对秦皇岛的旅游感知形象以积极情感为主。

This article, taking 300 travel notes of Qinhuangdao as samples, using RostCM6, seg-mented words and analyzed word frequency to get high frequency words. The analysis results were concluded as follows： Beidaihe and Shanhaiguan have higher awareness; tourists prefer to visit natural attractions, and new media marketing has contributed to new hot tourist spots; the travel notes are mainly about tourists＇ eating, housing, and travel, shopping and entertainment are less. Tourists＇ perception of Qinhuangdao＇s tourism is mainly positive emotions.