国际化视角下武术在肯尼亚孔子学院的推广策略研究

International Perspective of Wushu Promotion Strategy Research in Kenya Confucius Institute

随着中肯两国关系的不断发展,在政治、经济、文化等各方面的合作也都日益密切;武术作为中国最具代表性的文化之一,在肯尼亚更是深受喜爱,甚至街头卖菜的老妇见到中国人,都会非常热情的握拳做武术动作来打招呼。当然,肯尼亚有着其特殊的因素左右着武术的发展,为研究武术在肯尼亚如何推广,文章采用问卷调查法、访谈法、文献资料法,并对所得资料进行统计与分析,得出结论并提出了相关建议。

With the continuous development of the relationship between China and Kenya, the cooperation on politics, economy, culture has been significantly strengthened. Chinese Wushu is very popular among Kenya citizens as one of the most typical culture which represent China. Even a random old lady on the street would make a fist like Kongfu to say hello to Chinese. Of course, the martial art development in Kenya is influenced by its own factors. In order to research the promotion of Chinese Wushu in Kenya, several methods are adopted in this research, such as questionnaire survey, interview and looking up documents. The statistical analysis is also applied in order to draw the relevant conclusion and provision of suggestions.