基于地方感理论的文化型旅游景区解说系统的构建——以世界文化遗产宏村为例

Construction of the Tourism Interpretation System of Cultural Attractions Based on the Sense of Place Theory——Taking the World Cultural Heritage Hongcun for an Example

该文提出文化型旅游景区解说系统包括硬组成和软组成两部分,对两部分内容进行详细介绍。以世界文化遗产宏村为例进行实证研究,对其解说系统现状进行分析,从完善旅游解说规划、培养高素质导游人才、营造良好旅游体验氛围、采用更加科学的管理方式方面提出了相应对策,以期为构建地方感理论的文化型解说系统提供参考。

This paper proposes that the interpretation system of cultural tourism scenic spot should include two parts：hard component and soft component,and the two parts are introduced in detail. Taking theworld cultural heritage ancient as an example for empirical research,through analyzing the present situation and problems of the interpretation system,put forward the corresponding countermeasures including improving the tourism planning,cultivating high-quality talents in the field of the guide,creating a good tourism experience atmosphere,adopting a more scientific management ways,so as to build the theory of senseof place culture form explanation system to provide the reference.