中外打折文化差异研究

Research on the Difference in Discount Practice Between China and the West

2002年中国开始有了第一家折扣店,到今天各大知名品牌在开设网店同时也做到实体店和网店同步打折,国内商业业界态度开始出现某些微妙变化。类似这样的新颖方式确实吸引了一批消费者走进店铺,期待能够以实惠的价格买到一些高品质的商品。但中国的这些商店里的品牌和折扣力度是否与欧美的打折方式还有一定的差距,很多消费者并未如期得到划算的商品,外国民众在国外的促销季都能如愿地挑选到打折商品。中国商家的经营规模和服务理念要想赶超日新月异的国际商业模式,任重而道远。

From the first discount store opened in China in 2002 till today, when major brands have achieved synchronized discount both in the entity stores and online shops, subtle changes have taken place in the attitude of the domestic commercial industry. Novel ways like this did attract some consumers to come into the store, hoping to purchase some superb goods at reasonable prices. However, there still exists a considerable gap between China and western countries in the amount of discount. Many consumers are not getting ideal goods as planned. On the contrary, western consumers always get discounted merchandise in promotion season. So it is still a long way to go for Chinese businessmen to to catch up with and even surpass the ever-changing international business model in business scale and service concept.