弹幕媒体火爆背后的媒体融合图景

A View of Media Convergence Implied by the Bullet Screen Popularity

互联网环境中的弹幕媒体方兴未艾.沿着这个新媒体的形态发展轨迹,可以看到多种媒体高度融合的图景:内容在多种媒体平台间穿梭流动;受众借助不同媒体寻求各自差异化的娱乐体验;为满足各种差异化的需求,新旧媒体频繁打破藩篱,跨界合作.借助媒体融合的视角考察"弹幕"作为新兴媒体流行的技术背景及其背后的文化逻辑,可以发现新媒体技术的应用伴随着二次元文化兴起,二者共同造就了弹幕的繁荣,而弹幕也必将被主流文化改造和收编.

Bullet screen,as a new media form,is a new emergence in the internet context. Its development indicates the convergence of multiple media： numerous messages flow among various media platforms,audiences seek their entertainment experiences to their own favor with the aid of different media,the old and new media cooperate by breaking and crossing each other＇s boundaries to meet the diverse needs of users. It is discovered,by exploring the technical background and cultural logic behind bullet screen as an emerging media from the perspective of media convergence,that the application of new media technology is accompanied by the rise of the anime culture. They have jointly made the boom of the bullet screen which will surely be transformed and incorporated by the mainstream culture.