主题塑造和场所共鸣——淮安汽车博览园北辰路商业街设计札记

Theme Construction and Place Resonance:The Design Notes of Beichen Street in Automobile Exposition of Huai'an

主题商业街不仅是容纳主题商业活动的容器,更是激发主题与体验产生互动共鸣的场所,以其宜人的空间品质和建筑形态创造主题特色氛围。该文结合淮安汽车博览园北辰路商业街项目的设计分析,阐述了实现主题营造和场所共鸣的设计思路,探讨了主题商业街设计中使主题业态、商业价值、场所体验相融相生进而打造主题标识性的策略实践。

The thematic commercial street is not only a container to accommodate the thematic commercial activities, but also a place to stimulate interaction and resonance between theme and experience, with its pleasant spatial quality and architectural form to create the thematic atmosphere. In this paper, with the design analysis of Beichen Street in Automobile Exposition of Huai＇an, we expound the design idea of realizing theme construction and place resonance, and probe into the strategic practice of making theme format, commercial value and place experience mutually integrated,and then create the iconic identity of the theme, in the thematic commercial street design.