基于遗产旅游视角的乡村优秀传统文化保护与适度利用研究

On the protection and utilization of rural excellent traditional culture from the perspective of heritage tourism

遗产旅游是目前全球范围内快速增长的旅游形式之一。在现今我国乡村振兴的大背景下,开展遗产旅游是保障当代乡村地区优秀传统文化可持续发展的有效途径之一。讨论了在当代社会保护乡村历史文化的原因,并分析了旅游者参与乡村地区文化遗产旅游的动机及可利用的遗产旅游景点,在此基础上从遗产旅游的角度提出有关乡村文化振兴计划。本文讨论的目的在于平衡保护乡村地区优秀传统文化与适度利用之间的关系。

Heritage tourism is a fast growing niche of tourism worldwide.Under the background of the Rural Revitalization in China,heritage tourism is one of the effective ways to ensure the sustainable development of the excellent traditional culture in contemporary rural area.This paper discusses the reasons for the protection of rural history and culture in contemporary society and analyzes tourists＇ motivation to participate in cultural heritage tourism and the heritage tourist attractions available in rural areas.Based on the discussion and analsis,it proposes the revitalization plan of rural culture from the perspective of heritage tourism aiming to balance the relationship between the protection and the utilization of the rural excellent traditional culture.