连云港水晶珠宝产业行业竞争力测评

Evaluation of the Competitiveness of Crystal Jewelry Industry in Lianyungang

通过文献研究和专家访谈,结合实际情况,确定从产业竞争实力、产业竞争潜力、产业竞争环境三个主要方面来构建连云港水晶珠宝产业行业竞争力测评的指标体系,运用层次分析法计算各测评指标权重,根据调研获得的相关数据以及专家打分法对各测评指标进行评分,测算出连云港水晶珠宝产业综合竞争力处于较强的水平,并通过分析认为成本、人才、创新及品牌效应等是制约连云港水晶珠宝产业竞争力提升的主要因素。

Through literature research and expert interviews, combined with the actual situation, it has determined that the industrial competitiveness evaluation index system of Lianyungang crystal jewelry industry will be constructed from the three major aspects： industrial competitiveness, industrial competition potential, and industrial competition environment. The weights of the evaluation indicators are calculated with AHP method. According to the relevant data obtained from the survey and the expert scoring method, each evaluation index is scored, and it is estimated that the overall competitiveness of the Lianyungang crystal jewelry industry is at a strong level, and through analysis, it is considered that the cost, talent, innovation and brand effect are the major factors that restrict the improvement of the competitiveness of Lianyungang crystal jewelry industry.