青岛市个人投资者信心影响因素分析

Analysis of Influence Factors of Individual Investor Confidence in Qingdao

为探索青岛市个人投资者信心影响因素,促进青岛市金融聚集区以及青岛市金融业的发展,基于投资者情绪理论,结合青岛市金融业发展特色,以青岛市金融市场为背景,分析区域范围较小的金融市场上个人投资者信心的影响因素。以问卷调查所得的青岛市个人投资者信心相关数据为基础,借助因子分析得到信心影响因素,并分类为个人条件因素与外界环境因素。研究发现职业和市场信息对青岛市个人投资者信心作用较大,相关金融政策的调整可围绕这两个方面进行,以达到预期政策效果。

In order to explore the factors affecting individual investors＇ confidence in Qingdao and promote the financial agglomeration area and financial industry,the influencing factors of individual investors＇ confidence with small regional scope is analyzed based on investor sentiment and the Qingdao financial market.The factors are obtained by factor analysis based on the questionnaire data of individual investor confidence.It is found that occupation and market information play an important role in the confidence of individual investors.Adjustments of financial policies can be carried out around these two aspects in order to achieve the expected policy effect.