“懂球帝”APP的传播研究

Spreading of Football Expert APP

以"懂球帝"APP为例,探究移动互联网时代专业足球APP的生存和发展。从内容生产和用户互动性两个方面分析了"懂球帝"APP的特点:在内容生产方面,设置了个人专栏,并有大量的深度文章,具备多样化的赛事直播间,全面强大的数据库,严格的评论监管制度以及个人订制服务;在用户互动性方面,圈子传播、问答板块、"互粉"和"打赏"功能等为用户提供了更多的交流方式,加强了用户之间的互动。

The paper analyses the App of Football Expert and discusses the existence and development of professional football App.The paper analyses the features of this App in the aspects of content and interaction.The Football Expert App has individual column,many comments,live broadcast of sports events,database,comment supervision system and individual service.In terms of interaction of clients,circle spreading,question and answer,fans and reward can provide more communication ways for the clients.