基于网络游记的新疆国内游客出游特征研究

Research on the Characteristics of Outbound Travel of Xinjiang Domestic Tourists Based on Online Travel Note

研究游客出游特征,有助于目的地旅游资源的开发、管理以及可持续发展。以新疆为研究对象,通过选取携程、Baidu旅游、马蜂窝三大旅游网站关于新疆的158篇游记,从出游时间、客源市场、旅游同伴、抵达交通工具、出游天数与费用关系、旅游要素特征六个方面,分析新疆国内游客的出游特征,研究结果为提升新疆旅游业的发展以及提高游客体验提供借鉴。

Studying the characteristics of tourists＇ travel will help the development,management and sustainable development of destination tourism resources. Taking Xinjiang as the research object,the study selected 158 travel articles of Xinjiang from Ctrip,Baidu Tourism,and Mafengwo,and used travel time,source markets,travel companions,arrival vehicles,periods and expenses of travel,and characteristics of tourism elements to analyze characteristics of outbound travel of Xinjiang domestic travelers. The results provide references for the promotion of tourism development in Xinjiang and the improvement of tourist experience.