B2C模式下基于系统动力学的电商库存模型

Inventory Model Based on System Dynamics in B2C Mode

为研究直接面向消费者销售产品的商业零售模式(Business-to-Customer,B2C)下电子商务平台的库存控制问题,从商家备货角度并基于系统动力学原理建立某电商平台库存分析模型。目前与电商平台合作的商家可以及时看到电商平台上本品牌产品的销售信息,但根据这些销售信息却很难准确地进行备货。额外考虑备货积压与库存费用两个因素,建立新的库存分析模型。测试结果表明,添加测试函数时,相应的备货政策下的库存费用低,且可以避免缺货现象的发生,对电商平台和商家有借鉴和启示作用。

To study the inventory control problem of Business-to-Customer(B2 C) e-commerce business under the e-commerce platform,an inventory analysis model is established from the point of view of merchant stocking based on the system dynamics principle. At present,businesses can timely get the sales information of the brand products on the platform of electronic commerce.However,it is difficult to accurately stock. The backlog of inventory cost and stocking by additional consideration,the establishment of a new inventory analysis model,test results showed that the addition of test functions corresponding to the stocking policy under the inventory cost is low,and can avoid the shortage phenomenon,has the reference to electronic business platform and merchants.