Cultivation and Dissemination of Core Values in the New Media Age

The rapid development of information technology and the fierce conflict of multiple values lead information communication to present different characteristics in the new media era,which has brought both challenges and opportunities to the cultivation and dissemination of core values.With the development of new media,the environment for cultivating core values is becoming increasingly complex,and the main content of core values is being dispelled,thus weakening its function of leading and affecting its guiding role.At the same time,the development of new media can not only broaden the cultivation mode of core values and highlight the powerful force of core values,but also stimulate the people to highly identify with core values.At present,the new media has become the main tool and mainstream position for the dissemination of core values,so it is necessary to continuously innovate the communication mechanism of the core values,and enhance their pertinence and effectiveness communication,so that they can play a leading role in the whole society better.