论中国体育养生理念的国际传播

Study of International Communications of Health-Preserving Ideas of Chinese Sports

养生理念是中国传统道家文化的一个重要组成部分,摄生养生、延年益寿一直以来是人类的基本愿望。本文主要以新加坡的五禽戏推广为调研对象,在对健身气功及其养生理念在新加坡的推广现状进行研究分析的基础上,既从宏观方面对国际文化融合及国家政策推动等进行讨论,也从微观方面对传播路径进行量化分析。五禽戏在我国"一带一路"倡议的政策推动下,与新加坡本土健康理念可以有机结合,但在理论知识的规范、传播者和受众的素质提高、传播方式和传播媒介的改进等方面仍需进一步加强。

The health-preserving ideas are an integral part of Chinese traditional Taoist culture,and keeping fit and prolonging life is the most basic human aspiration.Taking the promotion of the Five mimic-animal Exercise（in Chinese wuqinxi）in Singapore as research case,based on the current status of the promotion of Fitness Qigong and its health-preserving ideas in Singapore,discuss the macro-aspects of cultural fusion and public policy,but also quantify the propagation path in microcosmic aspects.With the pushing forward of＂the Belt and Road Initiatives＂,the Five mimic-animal Exercise could combine organically with the local health concept in Singapore.But there is a need of improvement in such areas as the standard of theory knowledge,the quality of the communicators and audience, the communication methods, the communication media etc.