问卷调查中应答时长与质量控制策略

Response Time Length and Quality Control Strategy in Questionnaire Survey

文章基于中国家庭发展追踪调查的并行数据和调查数据,分析了调查过程中应答时长问题,比较了信息应答、逻辑计算、隐私信息和逻辑判断类问题应答时长的组间差异,分析了调查环境、访问员和被访者特征对应答时长的影响与作用。研究发现,理解阻力是应答时长增加的主要影响因素。在问卷设计中增强口语化程度、减少文化敏感性和简化逻辑计算程序有助于提升应答效率。调查员质量与调查效率之间存在双重效应,熟练程度和受教育程度较高的调查员有助于减少逻辑判断类问题的应答时长,但会增加主观判断类问题的应答时长。

Based on the parallel data and survey data of China＇ s household development tracking storey, this paper analyses the length of response time in questionnaire survey, and compares inter-group differences of response time length including four types of questions like information response, mental calculation, privacy information and logical judgment. And then the paper also analyzes the impact of interview environment, characteristics of investigators and respondent on response time. The study result shows that disturbance of comprehension is the main factor influencing the increase of response time. In the questionnaire design, enhancing the degree of colloquialism, reducing the cultural sensitivity and simplifying the logical calculation procedure are help- ful to improving the response efficiency. Moreover there exists double effect between quality of investigators and survey efficiency, and investigators with higher proficiency and higher educational level help to reduce response time of logical judgment questions, but increase response time of subjective judgment questions.