考虑物流成本的制造商双渠道定价及协调研究

Research on Pricing and Coordination of Manufacturers' Dual Channels Considering Logistics Costs

文章通过将物流成本引入到消费者效用函数中,研究双渠道制造商与零售商在集中决策与分散决策时的均衡解情况。研究结果表明:仅当消费者在网络渠道购物所花费的物流费用较高时,零售商的利润才不会受到影响,否则零售商的利润将会降低。最后文章还发现单一批发价契约或利润共享契约无法有效协调该供应链,通过对两者的结合可实现供应链的完美协调。

By introducing the logistics cost into the consumer utility function, this paper studies the equilibrium solution between the two channel manufacturers and retailers in centralized decision-making and decentralized decision making. The results show that the retailer＇s profit will not be affected by the high logistics cost of shopping in the network channel, otherwise the retailer＇s profit will be reduced.Finally, it is found that the single wholesale price contract or profit sharing contract cannot effectively coordinate the supply chain. Through the combination of the two, the supply chain can be perfectly coordinated.