摘要
共享单车作为互联网共享经济条件下新业态发展迅猛,成为民生的焦点问题。文章分别应用层次分析法和经济博弈论理论,通过建立数学模型,探讨共享单车市民选用意愿、共享单车企业策略和政府管理三方面问题,最后,综合分析国内共享单车行业发展研究和对策建议。
Aroused by the boom of internet sharing economy, the shared bicycle industry has been developed rapidly and become the focus of people's livelihood. This article applies the analytic hierarchy process in conjuction with the economic game theory to discuss several important issues in the shared bicycle industry. By estbalishing a mathematical model, we discuss the citizens' willingness of choosing, the strategy of sharing bicycle enterprises, and the government management. Finally, the article will comprehensively analyze the development research and countermeasures of the domestic shared bicycle industry.
作者
李衡
任引
郑文明
LI Heng;REN Yin;ZHENG Wenming(Fujian Chuanzheng Communications College,Fuzhou 350007,China;The Institute of Urban Environment,Chinese Academy of Sciences,Xiamen 361021,China;Fujian Provincial Department of Communications,Fuzhou 350001,China)
出处
《物流科技》
2018年第7期62-66,共5页
Logistics Sci-Tech
基金
国家重点研发计划项目"长三角城市群生态安全保障关键技术研究与集成示范"(2016YFC0502704)
关键词
共享单车
层次分析法
博弈论
纳什均衡
shared bicyles
hierarchical analytic method
economic game theory
Nash equilibrium