“圣洁甘孜”统领下的甘孜旅游品牌视觉识别研究

On the Visual Identity System of Tourism Brand Under the Development Strategy of " Holly Garze"

2014年甘孜州启动"圣洁甘孜"区域公用品牌战略,大力推动甘孜旅游发展。四年过去了,在甘孜州政府的推动下越来越多的人知道了"圣洁甘孜",与"圣洁甘孜"相关的产品也走出甘孜走进越来越多的城市,其品牌战略初见成效。但旅游品牌视觉识别仍然存在一些问题,需进一步探讨并提出设计思路。

In 2014,the local government of Garze Prefecture launched the campaign of ＂ Holy Garze＂,a strategy of public region brand,to promote the development of tourism. Under the four-year promotion of the local government, ＂ Holy Garze＂ has been increasingly known to more people. More and more products relevant to ＂ Holy Garze＂ have stepped out of Garze into more cities,displaying the effect of the strategy,but there are still some problems in the promotion.