“小而美”的阅读推广——以上海外国语大学虹口校区图书馆为例

“Small and Beautiful” Reading Promotion——Taking Book Exhibition of Shanghai International Studies University Library as an example

文章简要概括高校图书馆阅读推广中人力、场地、经费方面的困难,进而引入以局部创新、互动式为特色的"小而美"的阅读推广思路。着重分析上海外国语大学虹口校区图书馆书展形式的阅读推广案例,给出有针对性的、易于操作的阅读推广策略:策划极简而多样的小型书展,尤其注重跨部门合作、师生读者共同参与、线上线下互补。此外还关注到利用微信公众号发布书讯、利用还书车"匿名"互推、灵活渗入式的阅读推广等。

The paper briefly summarizes the difficulty due to lack of manpower, space and fund of reading promotion in the practice of academic library, and then introduces the ＂small and beautiful＂ reading promotion, which is specialized by partial innovation and interactive activities. It focuses on the case of book exhibition in the Shanghai International Studies University Library at Hongkou campus, and gives a targeted and easy-to-operate reading promotion strategy and inspirations to other university libraries.