城镇居民生态旅游消费现状及其影响因素分析——以贵阳市为例

Analysis on the Status of Ecotourism Consumption of Urban Residents and Its Influencing Factors——A Case Study of Guiyang City

以生态旅游城市贵阳的城市居民生态旅游消费为例,通过对230名游客的调查分析,结果显示：生态旅游市场主体偏向于文化程度在大专以上、年龄在19~39岁的青年人,以欣赏大自然风光为主要目的,职业以学生、企事业单位上班族居多,景点选择更倾向于草原风情,出游方式主要采取自驾游,出游消费在2000元以下,而消费偏高、路程遥远、交通拥堵、游客过多、景区环境差与商业活动监管不力等是影响城镇居民选择生态旅游的关键影响因素,据此提出贵阳生态旅游发展对策建议。

This paper conducted a case study of Guiyang as an ecotourism city to analyze the ecotourism consumption of citizens on the basis of a survey of 230 tourists. The result showed that： the main body of ecotourism market is the youth aged between 19 and 39 years old, with a college degree or above. Most of them are students or employees in companies and public sectors. With the purpose of appreciating the natural scenery, they have a preference for the magnificent view of grassland and they usually choose to travel by cars. And the consumption is generally below 2000 Yuan. In contrast, the key factors affecting urban residents＇ choices of ecotourism are high consumption, long-distance, traffic congestion, excessive tourists, poor environment and poor supervision of business activities. Therefore, this paper proposed some suggestions for the development of the ecotourism industry in Guiyang.