摘要
结合三亚市“生态修复、城市修补”工作中针对户外广告整治的实践，梳理我国户外广告设置和管理上存在的普遍问题，在借鉴国内外相关先进经验和做法的基础上，从总体把控、系统梳理、重点示范三个层面探索符合城市修补工作特点的户外广告整治方法和策略。并将长效的广告设置管理制度融入到户外广告整治工作的实践中去，制定适宜城市户外广告整治及监督管理的制度标准体系，实现城市综合治理能力的提升。
Based on the practice of outdoor advertising improvement in the city betterment of Sanya, this paper sums up the general problems in the establishment and management of outdoor advertising in China. Drawing lessons from the advanced experience and practices both at home and abroad, the paper explores the outdoor advertising regulation methods and strategies for city betterments from macro, medium, and micro levels. In addition, it integrates the long-term advertising management system into the practice of outdoor advertising management and makes an appropriate outdoor advertising regulation and supervision system, to improve urban comprehensive govemance.
出处
《城市规划》
CSSCI
北大核心
2016年第A02期124-130,共7页
City Planning Review
关键词
城市修补
户外广告
整治
制度标准
管理
三亚
city betterment
outdoor advertising
improvement
rules and regulations
management
Sanya
