教育自媒体发展的现状、挑战与应对

The Evolution of Education We-Media: Status, Challenges and Response

随着"互联网+"和"分享经济"的发展,自媒体等知识共享平台大量出现。作为知识生产和知识消费主阵地的教育自媒体,逐渐发展为自媒体的重要力量。但教育自媒体的发展面临着难以服务学生的真正需求、名不符实现象屡见不鲜、呈零散化发展格局、教育主体难以保证等问题。文章从传播学把关理论出发,从教育自媒体的媒体用户、媒介人社会组织、媒介行业和政府部门等四个要素出发,应对教育自媒体发展的挑战。

A large number of knowledge sharing platforms like We-Media have emerged with the development of ＂Internet＋＂ and ＂sharing economy＂. Education We-Media, as the main channel of knowledge production and consumption, is gradually playing an important role. However, the boom of education We-Media is confronted with such problems as failing to meet students＇ real needs, many of them being unworthy of their names, fragmented development patterns, weak guarantee of educational contents and the absence of educational contents. This article addresses these challenges from the perspective of gate-keeping theory in communication. It explores these issues from four aspects： media users, social media organizations, media industry and governmental agencies.