数字化环境下传统出版突困思维探略

Exploring the Thinking Strategies for Traditional Publishing to Overcome Obstacles in a Digital Environment

文章从数字化出版市场经营环境显示出的重要特点与变化出发,探讨传统出版产业转型发展所面临的多重认知困境,剖析传统出版产业拓展困境、实现突围的思维策略,以期对数字化环境下传统出版产业转型拓展有所支持。

Based on analysis of the important features and trends of the digital publishing markers operating environment, this research discusses the multiple cognitive difficulties faced by traditional publishing to upgrade and transform. It also explores the unique thinking strategies traditional publishing could use to overcome the obstacles. It intends to support the transformation and expansion of the traditional publishing in a digital environment.