摘要
当下,许多科学家、优秀运动员等被媒体和网民塑造成网络红人。从以往的典型人物到如今的"网红",媒体对于这些社会楷模的报道经历了显著的变革,形成了颠覆性的转型。文章分析了这一变迁带来的积极影响,同时指出从榜样到"网红"都没有改变楷模的偶像地位,是公众人物报道与传播行为片面化、概念化产生的刻板印象,进而对社会楷模传播"网红化"现象进行反思并提出了克服其负面影响的应对举措。
Today, many scientists and athletes are being shaped as web celebrities by the media and the Intemet. From our role models to web celebrities, the media reports concerning these famous people have undergone significant c This article analyzes the positive impact of this change. At the same change the role of the models, and it is the stereotype of the reports figures. Finally, this article puts forward some measures to overcome its time, the paper points out these reports and communication behaviors about the negative effects. hanges. cannot public
作者
庹继光
蹇莉
TUO Ji-guang;JIAN Li(College of Liberal Arts,Sichuan Normal University,Chengdu 610068,China;Journalism and Communication Research Institute,Sichuan Academy of Social Sciences,Chengdu 610072,China)
出处
《编辑之友》
CSSCI
北大核心
2018年第8期71-74,83,共5页
Editorial Friend
关键词
楷模
“网络红人”
典型报道
偶像
消费社会
role model
＂web celebrity＂
typical report
idol
consumer society
