浅谈马魂演绎的爱马仕丝巾艺术

On Hermès Scarves Art of Horse Soul Deduction

爱马仕是现当代最具魅力的法国高档品牌,其具有艺术美的形式感和梦幻性、自然美的情景感和生态感、技术美的符号化和工艺性、文化美的故事性和抒情性,其魅力不仅体现在它的精致的马文化及韵动美学方面,更体现在其敢于创新的精神。正是在这种精神的驱动下,包括对马的形态的一个设计,在直面自己品牌文化的同时,也为爱马仕建立了一种持久创新的风格。

As the most attractive French brand in modern times, Hermè s has a sense of form and fantasy of artistic beauty, a sense of scene and ecology of natural beauty, symbolization and craftsmanship of technological beauty, and narrative and lyricism of cultural beauty. Its charm lies not only in its exquisite horse culture and rhyme aesthetics, but also in its spirit of daring to innovate. It is precisely under the drive of this state, including a design of the horse＇s form, that it faces its own brand culture at the same time. It also created a lasting and innovative style for Her.