随机占优下的虚拟产品寄售决策模型

The Decision Model of Virtual Product Consignment under Stochastic Dominance

研究了一个开发商与一个零售商构成的二阶段供应链如何进行虚拟产品的产品开发及定价寄售的问题.零售商仅仅决策开发商进行产品寄售时的分成比例,开发商同时决策产品价格与产品开发投入.市场需求是不确定的,同时依赖于开发商的定价及产品开发投入.通过随机占优理论简化问题后,在分散决策主从博弈和集中决策下分别讨论了均衡解及供应链绩效,通过引入均值方差法,对开发商的风险态度进行了分析比较,得到了相关结论.

This paper investigates how a two-echelon supply chain consist of a developer and a retailer deals with the development of investment and pricing based on virtual products.The retailer only makes decisions about the proportion of the developer who makes product consignments.Meanwhile,the developer makes decisions on products′price and products′development inputs.The market demand is uncertain and depends on the products′price and the products′development investment.After the problem is simplified by stochastic dominance theory,the equilibrium solution and supply chain performance are discussed respectively under decentralized decision based on Stackelberg game and centralized decision.By introducing the mean variance method,the risk attitude of developers is analyzed and compared,and relevant conclusions are obtained.