摘要
数据新闻2005年开始引起传媒界关注,随着互联网传播势头的迅猛发展,目前已被越来越多的媒体作为重要的新闻产品方式广泛使用。笔者通过较长一段时间对相关业界论述搜集分析比较后发现,对于数据新闻无论是成因还是新闻作品分析,理论层面的研究剖析比较多。但对其在大数据时代推动新闻生产方式转变,推动新闻产品迭代升级,更好地与政务资源、产业(行业)资源有机结合,衍生出既叫好又叫座,具有卖方市场产品的“生产链”设计(正面、侧面)等方面,相对论述较少。本文拟从这个切入口展开,试图为传统媒体(特别是党报主流媒体)转型发展提供一些思考与建议。
Data news has attracted the attention of the media since 2005. With the rapid development of Internet communication, it has been widely used as important news products. After a long period of research and comparison of data news, the author finds that the analysis is mostly theoretical, no matter it is the cause or the analysis of news contents. There is just a few articles about its role in promoting news production transformation, news product upgrade, connecting industrial resources, and producing popular "production chain" design (directly and indirectly). This article attempts to provide some fruits for thinking and suggestions for traditional media upgrade, especially for mainstream party newspapers.
出处
《传媒观察》
2018年第8期30-37,共8页
Media Observer