原型叙事与文本召唤——以江歌案为例分析自媒体情感动员作用机制

Prototype Narrative and Text Appealing

本文主要借鉴了叙事学理论和接受理论，以江歌案中出现的部分微信文章为分析文本，探讨了自媒体进行大众情感动员时所运用到的叙事技巧。本文认为，在江歌案中，许多自媒体主要采用了悲情叙事和复仇叙事的叙事框架，重新构建了新闻事实。同时在这两种叙事框架中，还都具有原型叙事的意义，总结江歌案中部分微信文章所用到的原型，主要有义士原型、母亲原型及血亲复仇原型等。研究还认为，许多自媒体文章之所以具有强大的情感召唤力，还与其文本中的召唤结构有关，只不过相比较于前两种，这种技巧更为隐蔽罢了。

Taking some of the WeChat articles appearing in the Jiang Ge case as the analysis text, this paper mainly draws on the theory of narratology and reception aesthetics to explore the narrative techniques used in the articles of We-media to mobilize the public＇s emotion. This paper believes that in the.]iang Ge case, many we-media postings mainly adopted the narrative framework of tragic narrative and revenge narrative to reconstruct the news facts. At the same time, in both narrative frameworks, they all have the meaning of prototype narrative. The article summarizes the prototypes used in some WeChat articles in Jiang Ge＇s case, including the prototype of the righteous people, the prototype of mother, and the prototype of the consanguinity revenge. Finally, the study also believes the reason why so many we-media articles have a strong emotional appeal is that they are also related to the summoning structure in the text. But compared to the first two, this technique is more subtle.