传媒类本科院校创新创业教育与专业教育融合研究——以山西传媒学院为例

Research on the Integration of Innovation-Entrepreneurship Education and Professional Education in Colleges of Media——A Case Study of Communication College of Shanxi

创新创业是传媒产业发展核心竞争力的重要构成,推动创新创业教育与专业教育相融合是传媒类本科院校人才培养的内在要求。创新创业教育与专业教育融合的内涵在于实现知识融合和实践融合的"双融合"。目前,传媒类本科院校仍存在学生对专业知识的综合理解与创新应用有待加强、跨学科专业的合作机制与平台尚未完善等问题。传媒类本科院校应依托学科专业优势,整合特色资源,以"三群"为载体,逐步构建起"学科协同""专业协同""课程协同"的创新创业教育与专业教育"三协同"融合模式。

Innovation and entrepreneurship is an important component of the core competitiveness of the develop- ment of media industry, and the integration of innovation-entrepreneurship education and professional education is the inherent requirement for the training of talents in colleges of media. The connotation of the integration is to achieve the ＂dual integration＂ of knowledge and practice. At present, in colleges of media there are still the problems that the stu- dents＇ comprehensive understanding and innovative application of professional knowledge remain to be strengthened and the cooperation mechanism and platform of interdisciplinary specialties have not yet been completed. Colleges of media should rely on the specialty advantages and integrate the characteristic resources to gradually build up the ＂three-synergy＂ integration mode of ＂disciplinary synergy＂, ＂professional synergy＂ and ＂curriculum synergy＂ for the innovation-entrepreneurship education and professional education with the ＂three groups＂ as the carrier.