关于科普微视频设计的若干思考

Some Thoughts on the Study of Designing Micro-video of Science Popularization

随着新媒体的快速发展,科普微视频以其"短、平、快"的特点,受到公众和科普工作者的青睐,并为科学传播工作带来了强大的推动力。为了使科普事业得到有效大众化的科学传播,设计制作适宜的科普微视频势在必行。如何开展科普微视频的设计,使之成为科学传播工作的一大利器,成为我们当前需要思考的问题。本文首先对微视频设计的现状进行调研,给出了科普微视频的相关研究,同时分析比较了国内外经典科普微视频的特性。最后,尝试为科普微视频设计提出一点建议。希望为科普微视频的设计制作提供一定的理论指导,为科普事业增加新的强有力的传播渠道。

With the rapid development of new media,Micro-video of Science Popularization is favored by the public and science popularization workers with its short,flat and fast features,and also brings about a strong impetus to the popularization of science. In order to effectively popularize scientific knowledge,it is imperative to design and produce suitable Micro-video of Science Popularization. How to design Micro-video of Science Popularization,and to make it a great vehicle for popularization of science is an important issue worth thinking. In this paper, the present situation of Micro-video design is investigated,and the related research of Micro-video of Science Popularization is carried out,meanwhile,the characteristics of classic Micro-video of Science Popularization at home and abroad are comparatively analyzed. Finally,some suggestions are made for the design of Micro-video of Science Popularization,providing some theoretical guidance for the design of Micro-video of Science Popularization,and to adding new and powerful channels for popularization of science.