全球科技节的兴起原因与发展策略分析

A Research on the Rise and Development of Science Festival

本研究梳理了全球65个国家的161个科技节的基本信息,概览了各地科技节兴起历史、组织现状与发展趋势,据此总结全球科技节发展趋势,结果表明:第一,全球各地科技节在20世纪末和21世纪迎来了其发展黄金期;第二,国际上大型知名科技节通过科技节品牌、管理经验、教育活动和线上推广等途径实现与其他科技节间的交流互建与自身国际影响力的提升;第三,欧美科技强国通过国际项目支持非营利性科技节组织或跨国公司帮助会员单位及亚非拉地区潜在会员单位兴办科技节,这已经成为这些国家对外科技文化交流的重要方式之一。在此基础上,本文从组织管理、品牌形象建立和对外发展等角度提出了国内科技节的未来发展建议。

The present study focuses on the origins,the current states,and the development trends of 161 science and technology festivals in 65 countries around the world. The results show that:firstly,starting from the end of twentieth Century,science festivals around the world ushered in its golden period of development;secondly, internationally well-known science festivals enhance their reputation through outputting their brand,offering the management service,activities and onlineresources;thirdly,European countries and the United States encourage the non-profit regional science festivals organizations to support the cooperation between their members and potential members through international projects. Based on the results,the current study puts forward some suggestions for a future development of science and technology festival in China from the perspectives of organizational management,the establishment of brand image,as well as the development strategies.