关于中国电子商务发展的思考与探索

Explore the Development of Electronic Commerce in China

近年来中国电子商务的蓬勃发展吸引了全球的目光,中国电商成功崛起与飞速发展值得我们思考,也对未来电商发展的思路提供一定指导意义。本文从中国电商的崛起发展深入探索,剖析电商发展迅速的原因,并结合各大电商的真实案例,探究中国电商成功的营销思路,展望中国电商的未来发展。

In recent years, the development of E-commerce in china had attracted global attention.The rapid development of E-commerce in China is worth our thinking and reference.This paper starts fromthe rise of Chinese E-commerce, explore and analyse the reasons for the rapid development of e-commerce in china.Combining real cases of various e-commerce, explore the successful marketing ideas of it, look forward to the development of Chinese e-commerce in future.