中医药科普知识微信“10万^+”文章内容分析

Content Analysis on the Popular Science Articles on TCM with 100,000^+ Reads in WeChat

目的:分析不同行业内外公众号浏览次数超过10万^+文章内容,探讨微信文章传播中医药科普知识中的内在规律。方法:采用内容分析法,对8个公众号发表的中医药科普知识相关的81篇10万^+微信文章进行内容分析。结果:微信公众平台上"中医药养生保健"类的中医药科普知识微信10万^+文章最多,占所有文章的50%。行业内公众号发布文章涉及主题为7个,行业外公众号发布文章的主题为4个。结论:高阅读量微信文章的中医药科普知识内容集中在"中医药养生保健"类。中医药行业内外公众号发布的中医药科普知识在发文数量与涉及主题方面都有着明显差距。

Objective： This paper analyzes the contents of 100,000＋ WeChat＇s articles in different industries, and investigates the dissemination of TCM science popularization. Methods： Using the content analysis method, we analyzed the content of 81 TCM-associated articles which were published by 8 WeChat official accounts with 100,0004 reads. Results： In the WeChat public platform, the most articles were related to ＂Chinese medicine health care＂, accounting for 50% of all articles. A total of 7 topics were published in official accounts inside the industry, while another 4 topics were published in those outside the industry. Conclusion： The high reading amount of WeChat＇s traditional Chinese medicine science knowledge is concentrated in the ＂health care of Chinese medicine＂. There are significant gaps in the number of texts and topics covered of TCM knowledge between official accounts inside and outside the TCM industry.