大片时代记忆与文化论转向——2003年至2012年中国电影的文化修辞景观

The Memory of Blockbuster Era and the Turn of Cultural Rhetoric——The Landscape of Cultural Rhetoric in China Films from 2003 to 2012

大片时代的勃兴与外部诱因有关,但根本上取决于中国内部的强烈需要,特别是国家战略的文化论转向。大片时代的重心在于瞄准世界文化潮流前沿而打造中国文化的当代新形态,寻求追赶西方当代电影文化范式的新节律。大片时代之后的新时代的动力在于从一般文化论转向进入更深层次的传统论转向,使得喜动片潮流成为电影主潮。与大片时代从国家战略的文化论转向中吸取动力源不同,中国电影的喜动片时代转而从国家战略的传统论转向中获取动力源。当前喜动片时代可视为大片时代的必然的调节式推进。

The boom of blockbuster era is related to external incentives,but it ultimately depends on the strong needs within China,Especially,it depends on the turn of cultural rhetoric of the national strategy. The focus of blockbuster era is to build a contemporary new form of Chinese culture with the aim at the forefront of cultural trend in the world and to seek to catch up with the new rhythm of culture paradigm of the western contemporary films. The power of a new era after the blockbuster era is the shift from the turn of general cultural rhetoric to deeper level of the turn of traditional rhetoric,so that the trend of comedy and motion films has become the main trend of the movies. Quite different from the source of motivation that had been drawn from the turn of cultural rhetoric in national strategy in the blockbuster era,while the source of motivation has been drawn from the turn of traditional rhetoric in national strategy in comedy and motion films era of China films. At present,comedy and motion films era can be regarded as a necessary and adjustable promotion of blockbuster era.