“互联网+”背景下高校学生群体外卖订餐现状及问题研究——以西安某高校为例

Research on the Current Situation and Problems of College Student Take-out Orders under the Background of "Internet+" : Take a University in Xi'an as an Example

随着智能手机的普及,网络通信效率的提高,外卖产业快速发展,深入各个人群。以高校为首的学生群体成为外卖行业的主要消费群体之一,特设置调查问卷面向西安某高校大学生,通过学生群体对现代外卖行业状况的看法和意见,对外卖行业进行SWOT分析,提出合理的建议及相关对策,望有关部门思考和采纳,为外卖行业的发展献计献策。

With the popularization of smart phones and the improvement of network communication efficiency, the take-out industry has developed rapidly and penetrated into various groups. The group of students led by universities has become one of the major consumer groups in the take-out industry. Special survey questionnaires are provided to college students in a university in Xi＇an. Through the opinions of the student groups on the status of the modern take-out industry, SWOT analysis of the take-out industry is conducted and reasonable suggestions and relevant countermeasures are made, to provide suggestions for the development of the take-out industry.