跨境电商供应链绩效评价体系研究

Analysis of Supply Chain Performance Evaluation System of Cross-border E-commerce

随着信息技术的发展,人们需求的增加,国家利好政策的出台,传统外贸正在转型升级,线上下单支付、线下跨境运输,跨境电商作为新兴业态正在中国蓬勃发展。文章从客户、财务、运营过程、成长能力、信息技术五个方面建立了评价指标体系,并运用解释结构模型对影响因素进行了分析,将影响因素划分为九个层级,总体上成长能力、信息技术为支持层,运营过程为运营层,客户和财务为结果层,五个方面共同影响跨境电商供应链绩效。

With the development of information technology and the increase of people＇s demand, the national favorable policy has been issued, Traditional foreign trade is transforming and upgrading. Online order payment, offline cross-border transportation, Cross-border ecommerce is booming in China. This paper establishes an evaluation index system from five aspects： customer, finance, operation process,growth ability and information technology. ISM model is used to analyze the influencing factors, and the factors are divided into nine levels.Overall growth capability, information technology as the support layer, operational process as the operations layer, customer and finance as the result layer, Five aspects affect the performance of cross-border ecommerce supply chain.