新媒体环境下传统文化的微电影传播模式实践

The Practice of Micro-film Communication Mode of Traditional Culture under the New Media Environment

对于中华优秀传统文化而言,新时代新文化的到来,无疑具有极大的冲击力度,但只要善于运用新时代新媒体的传播模式以及传播特点,这何不是一种全新的如获重生般的机遇。新媒体(如微电影)在新时代中具有多方位、多层次、多角度的传播特点,可以尝试利用新人类所接触的新技术新文化,唤起人们对于中华优秀传统文化的注意力,用人们感兴趣的方式潜移默化的传播以及传承中华优秀传统文化。因此,本文就新媒体环境下传统文化的微电影传播模式实践的目的和意义、项目的创新点、拟解决的主要问题、可行性进行一系列的调查以及深入分析。

For the excellent Chinese traditional culture, the arrival of a new era of new culture will undoubtedly have a great impact.However, as long as you are good at using the communication mode and communication characteristics of the new era and new media, why is this not a brand-new rebirth？ New media（such as micro-movie） have multi-faceted, multi-level, multi-angle communication characteristics in the new era. They can try to use new technologies and new cultures that new humans are exposed to. They can arouse people＇s attention to the fine traditional Chinese culture and use the way that people are interested in to subtly spread and inherit the fine traditional Chinese culture. Therefore, this paper conducts a series of investigations and in-depth analysis on the purpose and significance of the practice of traditional film microfilm transmission in the new media environment, the innovation of the project, the major issues to be solved, and the feasibility.