移动互联网时代高校学生网络舆情分析与引导机制研究

Study of Analysis and Guide the University Student Network Public Opinion in the Mobile Internet Era

随着大数据技术、移动互联网技术和物联网技术的快速发展,为高校的网络舆情分析提供了新的技术支持,同时也带为新的挑战。在移动互联网时代,高校对于学生的网络舆情分析和引导成为高校学生思政管理工作的重要评价指标。因此,探讨移动互联网时代高校学生网络舆情的新特点、现状及成因,同时给出了高校学生网络舆情引导策略。针对高校学生网络舆情监控和引导不仅是培养合适社会主义接班人的要求,更是构建和谐社会主义的必然要求。

With the rapid development of big data technology, mobile internet technology and internet of things technology, it has provided new technical support for the analysis of online public opinion in colleges and universities and also brought new challenges. In the era of mobile Internet, the analysis and guidance of students＇ online public opinion in colleges and universities has become an important evaluation indicator for the ideological administration of college students. Therefore, it discusses the new characteristics, status quo and causes of online public opinion of college students in the era of mobile internet, and gives guidance strategies for online public opinion for college students. It is not only the requirement of cultivating suitable socialist successors but also the inevitable requirement of constructing harmonious socialism to monitor and guide the Internet public opinion of college students.