广东揭阳地区跨境电商的业态构建研究

Research on the Construction of Cross-border E-commerce in Guangdong Jieyang Region

随着电子信息技术和经济全球化的深入发展,使得电商在国际贸易领域的地位和作用日益凸显。揭阳作为"一带一路"纽带中关键位置,具备了一定程度的产业集聚发展条件,能够依托海运发展跨境的海外贸易,因而揭阳地区发展跨境电商产业具有天然的优势,本文分析当前电子商务现状,就揭阳地区在新时期下如何构建跨境电商新业态给出几点意见,并总结展望。

With the in-depth development of electronic information technology and economic globalization, the status and role of e-commerce in the field of international trade have become increasingly prominent. As a key position in the ＂The Belt and the Road＂ link,Jieyang has a certain degree of industrial agglomeration development conditions and can rely on maritime transportation to develop cross-border overseas trade. Therefore, the development of cross-border e-commerce industry in Jieyang area has natural advantages. This paper analyzes the status quo of current e-commerce, gives several opinions on how to build a new cross-border e-commerce industry in the new era, and summarizes the outlook.