电力营销大数据平台建设研究

Research on the Construction of Big Data Platform for Electric Power Marketing

电力营销是供电企业的核心竞争力所在.传统的电力营销对数据的深入挖掘与分析存在不足之处,引入电力营销大数据平台,实施基于营销系统海量数据开展的数据挖掘、预测分析、客户服务及精益化管理,能够提高营销业务的服务能力及服务质量,是确保供电企业营销服务可持续发展的重要途径。

The power marketing is the core competitiveness of the power supply enterprise. The traditional power marketing has shortcomings in the deep mining and analysis of the data. It introduces the big data platform of electric power marketing,implements the data mining,prediction analysis,customer service and lean management based on the mass data of marketing system to improve the marketing industry. Service capability and service quality are important ways to ensure the sustainable development of power supply enterprises＇ marketing services.