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“携程”并购“去哪儿网”的财务绩效研究

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摘要 本文通过2015年携程和去哪儿网在实现并购前后的财务数据为基础,运用EVA评价法的财务绩效分析方法对此项案例进行研究,并对携程比较并购前后的EVA值,发现EVA值大幅增加,财务绩效得到很大的提升,从而为在线旅游企业今后的并购活动提供一定的经验和借鉴意义。
作者 王珍珍
机构地区 西安财经学院
出处 《山西农经》 2018年第12期71-71,共1页 Shanxi Agricultural Economy
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