区块链技术与广告

Block Chain Technology and Advertising

区块链作为目前最为热门的技术,究竟是概念炒作还是具备巨大发展前景?能否与广电的广告业务相结合,趁着区块链的风口迎来爆发式增长,让广电在激烈的市场竞争中寻找到新的利润增长点,从传统的信号传输者变为广告运营商,提升广告在整体业务中的占比。

Blockchain is currently the most popular technology. Is it a concept of speculation or a huge development prospect？ Can it be combined with the advertising business of broadcasting and television and usher in the explosive growth of the blockchain？ In this way the radio and television can find new profit growth points in the fierce market competition, changing from the traditional signal transmitter to the advertising operator to increase the proportion of advertising in the overall business.