基于销售回馈策略的供应链企业退货问题改善研究

Study on the Return Problem of Enterprises in Supply Chain Based on Sales Feedback Strategy

文中从制造商的角度来对制造商-零售商构成的两级供应链进行研究,在基于退货模型的基础上引入销售回馈策略,建立了零售商销售努力情况下的利润函数。数值模拟表明:该回馈模型在使零售商利润提高的同时,也大幅提高了制造商的利润,对双方目前的不对等局面起到了改善。

This paper studies the two level supply chain composed of manufacturer and retailer from the manufacturer＇s view,and introduces the sales feedback strategy on the basis of the basic return model,and establishes the profit function under the retailer＇s effort. The numerical simulation shows that the feedback model improves the profit of the retailer while improving the profit of the manufacturer,and plays a important role on the current unequal situation.