跨境电商技能嵌入的国贸营销类课程教改研究

跨境电商日渐成为外贸增长的新引擎,文章从行业新业态下的国贸人才能力分析和人才质量评价标准设定出发,具体从课程体系、课程内容、教学方法和考核方式方面,通过构建"传统外贸+跨境电商"的新模式,探讨进行国际贸易专业营销类课程跨境电商的教学融入与技能嵌入。

The cross-border e-commerce has becomea new engine to push foreign trade growth. Starting with the talent analysisand the standard setting of talent quality evaluation in the new industry format, this article discusses the new model of ＂traditionalforeign trade＋ cross-border e-commerce＂ from the curriculum system, curriculum content, teaching methods and assessment methods.The article comes toa conclusion of how to embed teaching integration and skills in marketing courses in the International Trade major.