摘要
跨境电商日渐成为外贸增长的新引擎,文章从行业新业态下的国贸人才能力分析和人才质量评价标准设定出发,具体从课程体系、课程内容、教学方法和考核方式方面,通过构建"传统外贸+跨境电商"的新模式,探讨进行国际贸易专业营销类课程跨境电商的教学融入与技能嵌入。
The cross-border e-commerce has becomea new engine to push foreign trade growth. Starting with the talent analysisand the standard setting of talent quality evaluation in the new industry format, this article discusses the new model of "traditionalforeign trade+ cross-border e-commerce" from the curriculum system, curriculum content, teaching methods and assessment methods.The article comes toa conclusion of how to embed teaching integration and skills in marketing courses in the International Trade major.
出处
《高教学刊》
2018年第16期133-135,共3页
Journal of Higher Education
基金
怀化学院校级教改课题"国际贸易专业营销类课程‘研讨式’教学与实训设计---基于跨境电商技能嵌入"(编号:201717)
湖南省教育厅"怀化学院‘湖南省十三五综合专业改革’项目"资助(编号:湘教通[2016]276号)
关键词
国贸专业
跨境电商
营销类课程
international trade major
cross-border e-commerce
marketing courses