河南省核心旅游产品存在的问题及对策

Problems and Countermeasures of Core Tourism Products in Henan

河南省具有丰富的旅游资源,近年来旅游业在河南持续快速发展,尤其是核心旅游产品在国内外已经具有了较高的美誉度,但客观而言,河南省旅游业还存在着一些亟待解决的问题。通过文献资料法、逻辑分析法等研究方法,对河南省旅游产品的发展现状进行了分析,并进一步指出产品结构上矛盾突出,有效供给不足;产品文化上挖掘不够,无法彰显内涵等是河南省核心旅游产业当前存在的问题。根据这些问题,需要进行业态创新,拓宽发展新领域、产品创新,扩大旅游新供给等一系列改进。

Henan province has rich tourism resources. In recent years, tourism has been developing rapidly in Henan. Especially, the core tourism products have had a high reputation at home and abroad. But in fact, there are still some problems to be solved in Henan tourism industry. Through the methods of literature and logic analysis, this paper analyzes the present situation of the development of tourism products in Henan Province, and further points out that the problems of the core tourism industry in Henan province are existing in the core tourism industry of Henan Province, which are the contradiction of the product structure, the insufficient effective supply, the lack of cultural excavation in the product culture and the inability to highlight the connotation of the products. According to these problems, we need to innovate the format, broaden the development of new fields and product innovation, and expand the new supply of tourism.