吉林省土特产的市场营销策略研究

Research of Marketing strategy about Local Products in Jilin Province

吉林省的土特产优良而丰富,为众多消费者所青睐。但省内土特产种植生产企业对市场缺乏研究,营销意识差决策水平低,导致吉林省的土特产品虽享有一定的知名度,但开拓市场和产品营销仍处于相对落后的状态。本文结合土特产生产企业目前的经营状况,在产品包装、价格制定、连锁经营、电子商务等方面提出有效的策略,力求解决存在的问题,最终实现土特产的品牌化、规模化经营。

The local products of Jilin are are favored by many consumers. However, the local enterprises in Jilin are lack of research on the market, which leads to a certain popularity of the native products in Jilin, but the market development and product marketing are still in a relatively backward state. This paper puts forward effective strategies in the aspects of 4 Ps, and tries to solve the existing problems, and realize the brand and scale management of the local products.