基于眼动分析的黄山户外环境解说展示效用评价

A Utility Evaluation of Outdoor Environment Interpretation in Yellow Mountain: Based on an Eye-tracking Analysis

开展户外环境解说展示效用的评价,对进一步提升环境解说的有效性,设计更有针对性的内容和更有吸引力的解说展示方式具有重要的意义。本文应用眼动追踪技术,开展以黄山风景区为案例的户外环境解说展示效用评价研究,以30名在校研究生为被试者,通过眼动追踪记录他们在阅读解说展示时的眼动注视过程,分析户外环境解说展示的解说主题、呈现形式、排版等因素对受众注视解说牌行为的影响。通过研究,本文得出如下结论:解说主题和解说内容元素对解说效用存在较大影响;解说正文是解说主体,是解说内容中最重要的部分;解说标题在整个解说版面中起到吸引首要关注的作用;解说文字"纵窄式"排版比"横宽式"排版效用性高;黄山风景区环境解说牌综合效用水平为中等偏上,仍有较大的改进空间。

The evaluation of the utility of the outdoor environment evaluation display is of great significance in both further enhancing the effectiveness of environment evaluation and designing more targeted content and more attractive narrative display modes. This paper applied eye tracking technology,made a case study of Yellow mountain Scenic Spot to evaluate the effectiveness of the demonstration of the outdoor environment through tracking thirty graduate students ＇ eyesight during their reading to and analyzed the impact the theme of interpretation,presentation,typesetting and other factors on the audience＇s the card watching behavior of outdoor environment interpretation. With the findings,this study conclude：（ 1） The theme and content elements of an interpretation,which have a greater influence on its utility; the text as the main body plays the most important part in the explanation content;（ 2） The narrative caption plays a primary role in attractiveness of the entire commentary layout and the＂vertical and horizontal＂typesetting shows higher efficiency than the＂widewidth＂typesetting;（ 3） there is still much room for improvement at the overall utility level of the environmental signboard in Yellow mountain Scenic area.